Go to www.ChulaVistaUniversity.ORG for updates on this exciting initiative
The Towne Local Chula Vista Magazine!
Celebrating the past, present and future!
Chula Vista and the South Bay are filled with amazing people doing amazing things. Some are big and newsworthy. Others are small acts of kindness that often go unnoticed. The Towne Local Chula Vista magazine is here to celebrate both! Inside you will find the stories behind the headlines. The people, places, and history that make Chula Vista and the South Bay our home. Art, education, sports, service groups, business and civic leaders combine to form our shared experience. This is your award-winning, local, chula vista magazine!
Read the current issue online below or download it as a PDF file.
Awards and Honors!
San Diego Press Club
++We were incredibly honored to win 3 awards for Excellence in Journalism
from the San Diego Press Club. Shown here are Graphic Designer
Kim Skulavik and Editor Jeff Bettger from The Towne Local magazines,
and Faride Vivas from the Serenity Horse Therapy Center in Bonita.
Jeff Bettger Day in Chula Vista
++Nov. 18, 2025 was proclaimed as Jeff Bettger Day in the City of Chula Vista
by Mayor John McCann and members of the City Council. I am proud
to help build the spirit of community in Chula Vista and surrounding areas.
We are the Heart & Soul of the South Bay
Reviews
-- What a fantastic issue!! I really enjoyed every piece. So filled with the lives of the people of Chula Vista. Enjoyed learning about our
Filippino community and their history thru the story of one family. Also enjoyed the art and poetry so much-Incredible!
-- Thank you Jeff! This is absolutely beautiful and I can't wait to share it with our staff, students, and parents!
--I looked through the magazine and you are knocking it out of the park! So much great content, and it looks fantastic. Love the poem and artwork section and of course the dog! So many neat things happening in Chula Vista and you really capture the beautiful spirit of the place!
-- I love the vintage feel some pages of the magazine have. The articles are very well rounded, informative and entertaining. Kudos Jeff for shining a spotlight on our beautiful community.
Community Events
Calling all artists and lovers of art!
Writers, painters, poets, artists. Check out www.PagesAndCanvas.com The new one-stop resource for upcoming exhibits, author interviews, book signings, poetry readings, etc. in the Bonita, Chula Vista, Eastlake, Otay Ranch areas. Building a vibrant & collabative community! High school and SWC student artists are particularly encouraged to announce their exhibits and fundraisers.
New group forming--If you would be interested in participating in a monthly poetry reading open mic, email me at Jeff@PagesAndCanvas.com
Great Clips
Our business sponsor will provide a free haircut to anyone battling cancer and who is going through chemotherapy. Please visit their locations in the Terra Nova Plaza or the Eastlake Village Marketplace.
Southwestern College Alumni Association
If you have taken classes at SWC in the past, please consider joining the Alumni Association. Stay up with all of the new and exciting things happening on campus!
www.SouthBayFM.com
In this series of video interviews, Jeff Bettger and Michael Dullea provide in-depth information relevant to the South Bay. Interviews include Mayor John McCann and Myssie McCann, Bill Adams of Now-Haus ADU's, Virginia Mendoza of South Bay Adult Education, Sofia Salgado Robitaille of Southwestern College Foundation, Steven Frailey of Pacific Maritime Group, Erwin Magbanua of Chula Vista Arts Festival, etc.
Marketing and Content Creator Available!
Does your business or social group need
expert assistance with marketing,
web design or content creation? Our very
own Kim is available for contract work.
Contact her at Kim@TheTowneLocal.com
Meet The Team
Our Publishing Director
Jeff Bettger has proudly served the Bonita and Chula Vista area as a real estate agent for the past 24 years. www.JeffBettger.com He considers himself lucky to have raised his daughter and son here. Prior to his real estate career, Jeff was a professor of special education at SFSU and UC Berkeley, following post-doctoral research at the Salk Institute in La Jolla. With his heart always in education, Jeff sits on the Board of Directors for the Southwestern College Foundation. Jeff is also a long-time member of the Chula Vista Chamber of Commerce where he participates in the Education Committee and has led their Leadership Program.
As a hobby, Jeff is an award-winning poet www.JeffBettgerPoetry.com.
You can reach Jeff at
Jeff@TheTowneLocal.com 619-548-1288
Our Graphics Designer
We are lucky to have Kim Skulavik as our team graphics designer. She gives the magazine its classy feel and creates the advertisements for our local business partners. Kim@TheTowneLocal.com